Formulasi Strategi Korporasi dan Implementasinya pada IKM Abon Ikan

 A150-08-2-SA Marasabessy 

Formulasi Strategi Korporasi dan Implementasinya pada IKM Abon Ikan 

Sitnah Aisyah Marasabessy1 

Fakultas Teknik, Universitas Darussalam Ambon. 

email: sitnaham@yahoo.com 

Abstract 

Maluku has a huge potential of fisheries, but only about 33% which has utilized as semi-finished product, while fish consumption level of Maluku Society has been categorized as the highest, which is 50,2 kg/capita. This is potential for fish processing industries, especially at the scale of SME. One of fish processing SME’s in Maluku is IKM Abon Ikan. The aims of the research are to identify the real system of shredded fish production and to formulate appropriate strategies. This research identified the production system using Three Level Characteristics Identification with some phases, are: formulation phase using External Factor Evaluation Matrix (EFE), Competitive Profile Matrix (CPM), and Internal Factor Evaluation Matrix (IFE), formulation phase using SWOT Matrix and SPACE Matrix, BCG Matrix and IE Matrix, and formulation phase using QSPM Matrix. The results are key factors of Opportunity and Threat, key factors of Strength and Weakness, strategy alternatives, and result of QSPM, is strategy of Market Penetration and Development. Keywords: identification, fish, SME, strategy, QSPM